10 faces of Innovation
Individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow, so the first three personas are learning roles.
The Anthropologist is rarely stationary. Rather, this is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations.
The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas tangible.
The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break new ground.
The Organizing Personas
The next three personas are organizing roles, played by individuals who are savvy about the often counter-intuitive process of how organizations move ideas forward.
The Hurdler is a tireless problem-solver who gets a charge out of tackling something that's never been done before.
The Collaborator is the rare person who truly values the team over the individual. In the interest of getting things done, the Collaborator coaxes people out of their work silos to form multidisciplinary teams.
The Director has an acute understanding of the bigger picture, with a firm grasp on the pulse of their organization.
The Experience Architect is that person relentlessly focused on creating remarkable individual experiences.
The Set Designer looks at every day as a chance to liven up their workspace. They promote energetic, inspired cultures by creating work environments that celebrate the individual and stimulate creativity.
The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation.
The Caregiver is the foundation of human-powered innovation. Through empathy, they work to understand each individual customer and create a relationship.
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