Map of Rogers' Innovation Process

Rogers tells us many aspects of the adoption (diffusion) process that are worth knowing. For example,

Diffusion takes time. Generally, the more perceived value, the faster the adoption.

A population divides into groups of different levels of receptivity to the new idea -- inventors, early adopters, majority, late majority, laggards -- with progressively longer adoption times.

The decision process for adoption depends on numerous factors including peer recommendations, authority mandates, compatibility with existing practice, relative advantage, and trialability.

After adoption, there are positive and negative consequences of the new practices. An adoption with too many negative consequences will be considered a “bad innovation” and will be discontinued. Ver mas…